gimmicks

英 [ˈgɪmɪks]

美 [ˈgɪmɪks]

n.  (为引人注意或诱人购买而搞的)花招，把戏，噱头
gimmick的复数

柯林斯词典

• N-COUNT （引人注意或关注的）噱头，花招
  Agimmickis an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
  1. It is just a public relations gimmick...
     这只不过是一种公关伎俩。
  2. The exhibition is informative, up to date, and mercifully free of gimmicks.
     这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。

双语例句

• He didn't favor trends or gimmicks.
  他不喜欢流行趋势和噱头。
• A flashy expensive car with all sorts of gimmicks like self-winding windows.
  装置有各式小革新如自动升降窗的豪华昂贵汽车。
• A perfectly rendered reality TV show atmosphere, reusing all the gimmicks of the genre!
  完全变得现实电视节目氛围，重用所有噱头的体裁！
• I don't trust fancy gimmicks in cars.
  我觉得汽车上一些别出心裁的小玩意靠不住。
• However these are just marketing gimmicks that propagate the myth.
  然而这些只是噱头的营销传播的神话。
• I developed a system for sharing sales gimmicks that worked.
  我建立了一套制度，让所有业务员共享行之有效的销售策略。
• We don't use gimmicks to sell our products.
  我们销售产品不搞什么噱头。
• By including likely future costs, it moves to a new system of upfront accounting that moves away from the alleged "gimmicks and sleight-of-hand accounting" of the Bush years.
  通过将可能的未来成本涵盖在内，奥巴马的预算草案从所称的布什年代“耍花招、玩诡计的会计方法”转向了“提前会计”的新体系。
• The party has not only muddied its message but has also cluttered its political programme with gimmicks.
  这个政党不仅使它的主旨显得扑朔迷离，而且让各种花招充斥它的政治纲领。
• As Paul Johnson, director of the Institute for Fiscal Studies, has also noted, a tax system devoid of principles and rife with gimmicks is unpredictable and so a source of damaging uncertainty.
  伦敦财政研究所（instituteforfiscalstudies）所长保罗约翰逊（pauljohnson）也指出，一套缺乏原则、充满欺骗的税收体制是不可预测的，因此也造成了具有破坏性的不确定性。