gimmick

英 [ˈɡɪmɪk]

美 [ˈɡɪmɪk]

n.  (为引人注意或诱人购买而搞的)花招，把戏，噱头

复数：gimmicks　第三人称单数：gimmicks　过去分词：gimmicked　

GRETEM8BEC

Collins.1 / BNC.18498 / COCA.12796

牛津词典

noun

• （为引人注意或诱人购买而搞的）花招，把戏，噱头
  an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy sth
  1. a promotional/publicity/sales gimmick
     以推销 / 宣传 / 销售为目的的花招

柯林斯词典

• N-COUNT （引人注意或关注的）噱头，花招
  Agimmickis an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
  1. It is just a public relations gimmick...
     这只不过是一种公关伎俩。
  2. The exhibition is informative, up to date, and mercifully free of gimmicks.
     这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。

英英释义

noun

• any clever maneuver
  1. he would stoop to any device to win a point
  2. it was a great sales gimmick
  3. a cheap promotions gimmick for greedy businessmen
  Synonym:devicetwist
• something unspecified whose name is either forgotten or not known
  1. she eased the ball-shaped doodad back into its socket
  2. there may be some great new gizmo around the corner that you will want to use
  Synonym:doodaddoohickeydoojiggergizmogismogubbinsthingamabobthingumabobthingmabobthingamajigthingumajigthingmajigthingummywhatchamacallitwhatchamacallumwhatsiswidget
• a drawback or difficulty that is not readily evident
  1. it sounds good but what's the catch?
  Synonym:catch

双语例句

• He dismissed the event as just a publicity gimmick.
  他不理会这件事，只当它是一种宣传手法。
• The advertisement is just a gimmick to make consumers buy their products.
  宣传只是一种使消费者买他们产品的花招。
• Yet brokerage executives defended the gains, saying they were more than just an accounting gimmick.
  不过经纪公司的管理人员为此类所得进行了辩护，称这并不只是会计技巧。
• But the contextualization of worship is more than a gimmick to make worship interesting.
  但是崇拜处境化的目的，不只是为了使崇拜有趣和丰富而已。
• Look for a marketable gimmick.
  寻找销售噱头。
• Some may say this is a gimmick to attract attention to the various business schools.
  一些人可能会说，这是商学院吸引人们关注的伎俩。
• Otherwise I would have had to make up a unique ID ( not as natural as for the top-level resources), used XPointer in an rdf: about attribute, or some other gimmick.
  否则，我就不得不构造一个唯一的ID（不像顶级资源那样自然），并在rdf：about属性中使用XPointer，或某个其他技巧。
• It's an interesting gimmick.
  它是一个有趣的噱头。
• The manufacturer needed a new sales gimmick.
  这位制造商需要一种新的销售花招。
• Stella: So you think he had some gimmick?
  史黛拉：所以你认为他有什麽秘密装置？